L!VE to Launch
Only four sleeps until AWR L!VE presents a dynamic program led by eight inspiring speakers! L!VE takes place at SMC Conference & Function Centre, 66 Goulburn St, Sydney. Date: Monday, August 21. Time: 1:30pm Buy your ticket now: $129
The L!VE program will focus on the theme of Passion to Profit.
■ Linda Nathan: Wood Review Editor
13:50 THE WORTH OF YOUR WORK: WHAT IT REALLY MEANS TO TURN PRO
Being professional means a lot more than selling things. Makers need to evaluate processes for materials and time efficiencies, as well as marketing and retailing options. They need to learn to communicate effectively with clients, employees and resellers. With 20 years experience and a reputation as one of Australia’s best furniture designer/makers, Evan Dunstone will discuss how it is possible to develop a sustainable career in woodworking.
■ Evan Dunstone: Dunstone Design
14:20 FINDING YOUR NICHE: ‘FOLLOW YOUR HEART, TRUST YOUR JUDGEMENT, DO IT WITH JOY...’
Koskela is an inspiring and innovative Australian furniture, interiors and lifestyle brand that champions local makers and social enterprise via the products it retails. In addition, the company has completed interior design projects for global giants such as Google, Apple, AirBnB and many others. Co-founder Russel Koskela will tell how years ago he left the corporate world to follow his own path and learnt how to adapt to some of the challenges he encountered along the way.
■ Russel Koskela: Koskela
14:30 PANEL: SELLING YOUR WORK: DIRECT, ONLINE OR ARTSPACE
In our 24/7 online and digital world makers are faced with an ever- increasing range of marketing and retailing options. But where are you most likely to sell your work? Representing three different models, our panellists will examine what each has to offer for the clientele and suppliers they best suit.
■ Moderator:Linda Nathan,Wood Review
■ David Mac Laren: Bungendore Wood Works Gallery ■ Fred Kimel: Handkrafted
■ Russel Koskela: Koskela
15:10 ENERGY BREAK, NETWORKING, TEA & COFFEE
15:35 SOCIAL MEDIA: WHAT IT DID FOR ME: ...AND WHAT IT CAN DO FOR YOU
Once an accountant and top tier lawyer, Kerryn Carter is now an emerging maker and DIY creator who also teaches woodwork to kids. Exposure via social media has led to TV appearances and sponsorships. Kerryn will discuss ways to develop the sort of profile and following that will benefit your business.
■ Kerryn Carter: Tool School
15:50 BUILDING YOUR BRAND: KNOWING YOUR STYLE, REACHING YOUR MARKET
As a maker, marketer and project manager John Madden has a wealth of tips and advice to share on how to identify and build your brand, in order to best find a clientele for the things you make.
■ John Madden: JM Designcraft
16:05 THE NETWORK: THE VALUE OF PEER RECOGNITION & SUPPORT
As a designer/maker and woodwork educator with a background in building and project management, Phoebe Everill will discuss the value of networking, collaboration and working towards higher skill levels.
■ Phoebe Everill: Studio Woodworkers Australia
16:20 PANEL: BESPOKE BUT NOT BROKE: SURVIVAL STRATEGIES FOR EMERGING AND ESTABLISHED MAKERS
Drawing on a wide range of experiences our speakers will discuss the everyday issues that affect makers, and focus on practical take-home advice that will support the achievement of short and long-term career goals.
■ Moderator: Linda Nathan, Wood Review
■ Melissa Allen
■ Phoebe Everill
■ John Madden
■ Evan Dunstone
■ Kerryn Carter
■ David MacLaren
5:00 NETWORKING, DRINKS AND NIBBLES
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